Political ad spending on Facebook crosses ₹10 crore; BJP supporters continue to lead

With elections drawing closer, campaigning on social media platform Facebook is also picking up pace with political parties and their supporters spending well over ₹10 crore on advertisements in February-March this year.

According to Facebook’s Ad Library Report, there were 51,810 political ads with a total spending of more than ₹10.32 crore between February and March 30 this year, with a major chunk coming in from BJP and its supporters.

Till the previous week (ending March 23), the number of such ads was 41,974, while the total spending was ₹8.58 crore.

Facebook said these ads were related to politics and issues of national importance.

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